Autonomous driving will bring us a number of freedoms. Passengers will be able to watch movies, read newspapers — if they still exist — or play video games while the AI drives.
But BMW thinks being chauffeured by a self-driving car can get a whole lot more exciting than that. The German carmaker released — and then promptly deleted — an ad called “New Moments of Joy,” about a future where people can have sex inside their self-driving BMW version iNext cars.
The racy ad was uploaded to BMW’s futuristic sub-brand BMWi’s Twitter account on Monday, but has since been taken down.
It’s unclear why exactly BMW removed the ad, but here are a couple of hints as to why they might have: encouraging people to drive without wearing seat belts isn’t exactly the best idea in 2019, despite a warning in the ad noting that it’s “a demonstration only” and that “BMW does not offer self-driving cars.”
Companies like Tesla have come under increased scrutiny for advertising self-driving features of their vehicles that might mislead customers about the tech’s limitations.
Or was it the raciness of the ad that raised one too many eyebrows? It’s a controversial ad that was bound to start a conversation about the future of self-driving. And it makes a good point: why stop at reading a book or watching Netflix while inside the car? Perhaps the world just wasn’t ready for that vision.
READ MORE: BMW ad hints in-car sex is part of our self-driving future [CNET]